Find out about Fulga

In 2004, following an important investment in production lines and marketing, Albalact decided to enter the UHT milk segment, successfully launching the Fulga brand.

Fulga rapidly gained a huge image capital, becoming one of the most popular Romanian brands. Shortly Fulga became not only a congenial character for children but also a trustworthy ally for their mothers.

In the 6 years from its launch Fulga underwent important changes in packaging and image, entered new product categories by launching its flavoured milk range, category in which Fulga is today the dominant player. In 2009 Fulga relaunched on the yogurt market with a new packaging concept. In the course of time Fulga remained the same childish brand, a trustworthy cow offering its consumers fine milk and providing answers to all their questions.

http://www.lumeafulga.ro

Fulga product categories