Zuzu - Albalact’s brand - launched yogurts in glasses, very tasty, nourishing, providing us with vitality and energy for the entire day. Zuzu’s yogurt in glasses very good for breakfast, to take with you at work, in the park, in your picnic basket and anywhere else you want to have a healthy snack. Zuzu yogurt is fresh, cheers us, awakens our senses and satisfies our hunger.
The Zuzu yogurt in a glass range includes: Zuzu drinking yogurt 2% fat, 350 grams, Zuzu natural yogurt 3% fat, 140 grams and 400 grams, Zuzu peach and apricot yogurt, Zuzu strawberry yogurt and Zuzu sour cherry yogurt - each with a fat content of 2.6% and 125 grams portions. The Zuzu yogurt in glass range also comprises “the diet portion” - Zuzu skimmed yogurt with 0.1% fat content and 140 grams portions.
“Yogurts in glasses complete the Zuzu yogurt portfolio, which until now was only present on the market in Tetra Top packages and larger portions. We decided to launch these products because yogurt is part of an important dairy category, the second in sales volumes after milk and with the highest value share. Moreover, even if the FMCG market registered a decrease in 2010, yogurt registered a significant increase of 6% in volumes (according to MEMRB market data), and this provided the opportunity for us to round off our portfolio. Yogurts range among the top 5 basic food products in Romanians’ daily basket and the low weight glasses represent the ideal portion for the on-the-spot consumption, it is like a snack”, explains Celina Condorovici, Albalact brand’s manager for Zuzu.
The portfolio extension comes shortly after Albalact relaunched the Zuzu brand with a new visual identity, which makes the brand fresher, more colourful and creative and more visible. The feathers defining the Zuzu packaging were replaced by petals and leaves which underline more distinctly the natural origin and the freshness of the product.
Zuzu - Albalact’s brand - launched yogurts in glasses, very tasty, nourishing, providing us with vitality and energy for the entire day. Zuzu’s...
Ziarul Financiar
Ziarul Financiar
www.smark.ro - When talking about the dairy market leader, sceptics and traditionalists are asked to take notes. Homework? How to become a leader on one of the most...
Wall-Street.ro
“Although 2010 was a tough year, 2011 will be even tougher”, in the opinion of Raul Ciurtin, Chief Executive Officer of Albalact.
Forbes Magazine
Zuzu - Albalact’s brand - launched yogurts in glasses, very tasty, nourishing,...
Ziarul Financiar
Ziarul Financiar
Wall-Street.ro “Although 2010 was a tough year, 2011 will be even...
On the Albalact website you can follow in real-time the evolution of the stock exchange quotation for S.C. Albalact S.A. shares. (ALBZ).
