
Albalact is the largest dairy company in Romania with majority Romanian ownership and the third biggest player on the local dairy market. Company has a tradition of more than 38 years in the dairy business and today it produces dairy products of the finest quality in one of Central and Eastern Europe’s largest and most modern greenfield investments - the Oiejdea factory in the Alba district. The company also produces a diverse cheese range in the Raraul factory in Campulung Moldovenesc, which Albalact acquired in 2008. The Raraul company also has a long tradition in the white cheese and yellow cheese production.
Albalact brings today on the Romanian market over 80 dairy varieties under its four brand names - Fulga, Zuzu, De Albalact and Raraul.Albalact has a rich dairy products portfolio, from fresh pasteurised and UHT milk, to plain yogurt, fruit yogurt, sour cream, butter, sana, sour milk, kefir, flavoured milk for children, white cheese, fresh cow milk cheese, traditional kneaded cheese, yellow cheese, processed cheese.
Albalact’s MISSION is to offer what is best from milk - fresh and healthy products, produced according to European quality standards.
Albalact means care for products’ quality, for nature, freshness, Romanian tradition, combined with advanced technology, European vision and the best milk sources from Alba and Bucovina.
Albalact embarked on another important mission - to contribute to the development and consolidation of the Romanian dairy industry, to improve the technological performance in the Romanian dairy production and to encourage the consumption of Romanian products. Albalact created, alongside its products, two warm and jovial local brands - Fulga and Zuzu - which rapidly gained the trust and the love of Romanian consumers and today are ranked among renowned international brands in the top of most valued brands. Albalact also relaunched and promoted the Raraul brand, and with it, the cheese products from the heart of Bucovina. Raraul means vitality, love of health, love for trips in nature and for all the beautiful places in Romania.
Albalact is the proof that the Romanian dairy industry made exceptional steps towards development, reaching today the same level as the European investments in this field. The products offered by the company to consumers are not only good and safe for consumption, but at the same time fresh and natural.
The Albalact VALUES are performance, quality, innovation, respect and commitment for consumers and business partners, involvement in the development of production technology, in order to guarantee product quality and safety.
The company supports the continuous optimisation of production in order to improve product performance, safety and nutritional value.
The Albalact objective is to consolidate its position on the local market, to expand and responsibly develop new fresh and tasty dairy products. Albalact is a market leader in the segment of fresh pasteurised milk with Zuzu milk and is also a market leader with Albalact butter. With the Albalact sour cream, the company ranks second in this segment. Fulga UHT milk ensured also a second position for Albalact in the UHT segment.