22 April 2014 www.revista-piata.ro
Dairy producers stake on product innovation
Overall the category, innovation appears most visible in yogurt and cheese segments. Zuzu brand leads in the pasteurized milk segment, with a market value share of 29.5% as well as the total milk market – UHT and pasteurized milk – with a market value share of 21.1% in September 2013. Expansion in the yogurt category […]
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22 April 2014 www.revista-piata.ro
Importance of loyalty in the marketing strategy
In the end of last months, speakers with proven experience in “loyalty science”, together with more than 100 participants in the second edition of “FMCG & Retail Marketing Conference”, put the key attributes of the customer retention strategy in the spotlight, and debated on the industry’s key challenges and experiences. The first conclusion that emerged from […]
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