.... traditionally presented in this industry for more than 40 years. We have been leading the milk market since 2008 with Zuzu.
We are the tangible proof of the Romanian dairy industry’s tremendous progress, and alignment to the current quality and food safety requirement, while managing to preserve the Romanian freshness and rich taste the consumer appreciate now more than ever.
Albalact produces milk and fresh dairy products in a state-of-the-art factory, one of the most important across the Central and Eastern Europe, located in Oiejdea in county of Alba. The company further develops a diversified range of cheese in Raraul factory in Bucovina, which was acquired back in 2008 and has a long-lasting tradition in cheese and yellow cheese production.
Pursuing a modernization and development-oriented
strategy, Albalact has climbed up to being
THE LEADER OF THE ROMANIAN MILK MARKET.
Albalact holds the lead in other market segment too, not only milk. The company holds the best-selling brand of butter and sour cream - the traditional Albalact brand.
In the yogurt segment, Albalact is the second largest producer, with its Zuzu brand, and the same goes for the cottage cheese category, where the company ranks second, with Raraul brand.
OUR VALUES
We build top Romanian brands and grow profitably
through innovation and excellence
Albalact was taken over in 1999 by Ciurtin Family from Alba-Iulia, Alba county. The company constantly grew and developed renowned Romanian brands, with the visionary contribution of Raul Ciurtin, the young entrepreneur which gave up being a physician for taking the company’s management in his own hands.
For 17 years, Raul Ciurtin led Albalact business as a president and, for a while, as a general manager as well. He developed the company, he created and promoted Romanian brands, he constantly invested and innovated in the Romanian dairy industry.
In 2016, Albalact became part of the Lactalis group,
the largest dairy producer in the world, with a turnover of EUR 17 billion in 2015. Albalact entered Lactalis Group further to the sale successfully closed on 19 September 2016 at the Bucharest Stock Exchange.
Lactalis Group is now present in 83 countries on all continents, owns production facilities in 43 countries in the world and manages a portfolio of renowned international brands, but also local important brands.
Innovation is both Albalact’s sign, and the promise the company made to its consumer almost a decade ago, when it launched Fulga and Zuzu, two of the most popular Romanian brands of today.
From the very first brands it has been boldly and confidently building, Albalact continued to invest in brands, technology, new product and packaging concepts, and large-scale projects, many of them pioneering ones.
Albalact stands for care for product quality, freshness, and Romanian tradition, blended with cutting edge technology, modern visions and the best milk sources from Alba and Bucovina.
WE STRIVE TO BECOME THE COMPANY OF CHOICE
for the consumer in every moment of life, and offer them the best in milk, alongside our partners.
OUR MISSION
To build top Romanian brands and grow profitably through innovation and excellence
To understand and meet the needs of the customers who believe in the Romanian values, offering them accessible products obtained by milk of best quality, a careful supplier selection, and setting high manufacturing standards
To permanently invest to create new trends and help the growth of the overall market, customer sand categories, alongside our partners
We care and are passionate about everything we do
We are ambitious, resolute and consistent in attaining our objectives and do things right
We are honest, live up to our promises and offer respect, before claiming it
We encourage good ideas, promote initiatives and constantly innovate
We act like a family, support tolerance, and value the joy of working together