Cristina Miclea

Cristina Miclea has been coordinating the Marketing strategy for the Dairy Division of Lactalis Romania Group since 2019. In this position, Cristina is responsible with positioning and development strategies for all the brands of Albalact, Covalact and Dorna Lactate, leads implementation of the brand and product launch and communication campaigns, and initiates consumption habit researches. Before 2010 and 2019, Cristina held the position of Marketing Director for Albalact. She joined the company back in 2006, as a brand manager. She successfully completed the most important and the largest projects of the company: Zuzu rebranding (2010), national launch of Raraul (2010), Albalact rebranding, the exclusive launch of the most modern milk packaging – plastic can with handle (2014). Cristina graduated The Faculty of Economic Sciences of “Babeș-Bolyai” University and has a 20 years expertise in marketing.